The New Construction Factor

Frisco’s growth story is far from finished.

The city’s Development Services reporting has documented substantial residential and commercial development along the Dallas North Tollway corridor and throughout the northern portions of the city. Projects have included Firefly Park, Fields West, Universal Kids Resort, Railhead, Toyota Stadium improvements, The Mix, The Star, and HALL Park. (Frisco, Texas)

That creates an unusual situation for established homeowners.

A homeowner may own a beautiful five-year-old house, but a nearby builder could be selling brand-new homes with:

• Modern floor plans

• Energy-efficient systems

• New warranties

• Contemporary finishes

• Builder financing incentives

• Community amenities

Real estate agents working with Frisco sellers therefore need to understand not only comparable resale homes but also current builder inventory.

Fields: One of Frisco’s Biggest Long-Term Stories

Few projects are more important to Frisco’s future than Fields.

Fields is a roughly 2,500-acre master-planned development near U.S. 380 and Preston Road. It’s a major mixed-use project encompassing residential, office, retail, entertainment, hospitality, and recreational components. (Visit Frisco)

Fields is being developed as something considerably larger than a conventional subdivision.

Its vision combines:

• Luxury residential

• Multifamily housing

• Corporate offices

• Retail

• Restaurants

• Entertainment

• Parks

• Trails

• Golf

• Hospitality

• Sports

Fields’ developers describe the master plan as approximately 2,545 acres with major commercial and residential components, including the PGA of America headquarters, Omni PGA Frisco Resort & Spa, and Fields Ranch golf courses. (Fields Frisco)

The development’s residential offerings range from luxury multifamily and townhome-style living to high-end single-family homes and custom estates.

The Frisco Chamber’s 2026 community guide describes Fields as ultimately providing more than 7,000 residences ranging from urban multifamily housing and townhomes to single-family homes and multimillion-dollar custom residences. (ChamberVu)

Why Fields matters to real estate agents

Fields could create its own economic ecosystem.

Instead of residents commuting elsewhere for employment, entertainment, and recreation, the master plan is designed to put many daily destinations closer to home.

That can create a powerful marketing proposition:

Live where you work, dine, shop, play and socialize.

Fields West

Inside the larger Fields development is Fields West, a roughly 55-acre urban village.

Fields West is planned as a major mixed-use destination with luxury retail, restaurants, office space and residential components. Construction has begun, with openings expected to be phased from the third quarter of 2027 into 2028.

The project is being led by Fehmi Karahan, whose development portfolio includes Legacy West.

That connection is significant for North Texas real estate professionals because Legacy West helped demonstrate how premium mixed-use development can influence surrounding residential values, office demand, and regional traffic.

PGA Frisco

The PGA Frisco campus has transformed the northern part of the city into a nationally recognized golf destination.

The 660-acre campus includes:

• PGA of America headquarters

• Omni PGA Frisco Resort & Spa

• Fields Ranch East

• Fields Ranch West

• PGA District

• Golf entertainment

• Hospitality

• Retail and restaurants

(PGA of America)

The development’s importance will increase further with the 2027 PGA Championship, scheduled for May 17–23, 2027, at Fields Ranch in Frisco. The first men’s major championship to be held in DFW in 64 years.

For real estate professionals, major sporting events can have a larger impact than the event itself.

They generate:

• Hotel demand

• Short-term visitor demand

• Restaurant traffic

• Corporate events

• Media exposure

• Infrastructure investment

• Recognition of the destination

• Long-term tourism awareness

Universal Kids Resort

Another major addition to the Fields area is Universal Kids Resort, designed specifically around younger children.

The resort opened in 2026, adding another nationally recognized entertainment destination to Frisco’s portfolio. Fields identifies the attraction as the first Universal Studios Kids Resort. (Fields Frisco)

For families considering relocation, the combination of PGA Frisco, Universal Kids Resort, sports facilities, parks, schools, and new residential development makes the northern Frisco corridor particularly interesting.

The Link

The Link represents another major expansion around PGA Frisco.

The project is a $1 billion, 240-acre mixed-use development that will combine:

• Class A office

• Destination retail

• Luxury residential

• Entertainment

• Boutique hospitality

• Sports-oriented wellness uses

The first phase broke ground in 2023.

The implications extend beyond commercial real estate.

Every major mixed-use development adds another potential reason for people to live nearby.

Firefly Park

Firefly Park is one of the most interesting developments for anyone studying Frisco’s future urban form.

The project covers approximately 230 acres at the southwest corner of U.S. 380 and the Dallas North Tollway.

Plans call for approximately:

• 30 acres of park space

• 2,200 residential units

• 650,000 square feet of office space

• A boutique hotel

• Restaurants

• Retail

• Public spaces

The development represents a different model from traditional suburban subdivision growth.

Rather than simply adding houses, Firefly Park is intended to create an urban village where residential, office, hospitality, retail, and open space interact.

For real estate agents, that could become particularly attractive to buyers who want a more walkable lifestyle without leaving the suburbs.

The Mix

The Mix is another enormous mixed-use project.

Located near Lebanon Road and Dallas Parkway, the approximately 112-acre development is planned to include:

• Class A office space

• Retail

• Hotels

• Townhomes

• Urban residential units

• Parks

• More than 16 acres of open space

The project has an estimated development value of approximately $3 billion.

The Mix is particularly important because it strengthens the already significant commercial corridor along the Dallas North Tollway.

Grand Park

One of Frisco’s most ambitious long-term civic projects is Grand Park.

When completed, Grand Park is planned to cover approximately 1,000 acres, extending from the Dallas North Tollway west toward Lake Lewisville and FM 423.

The first phase, known as the Civic Room, broke ground in April 2026.

The approximately 58-acre first phase is planned to include:

• Amphitheater

• Shade structures

• Restrooms

• Orchard

• Arrowhead Pond

• Kayaking

• Paddleboarding

• Walking areas

City officials anticipate the first phase opening in October 2027.

Why parks matter to real estate

Large public amenities can become significant neighborhood differentiators.

A home near a major regional park may benefit from:

• Greater recreational appeal

• Improved quality-of-life perception

• Stronger family appeal

• Increased destination value

• Additional walking and biking opportunities

However, buyers should also consider traffic, event activity, noise, and future development when evaluating proximity.

“Near a park” and “backing up to a major event venue” are not necessarily the same thing.

The Gate

The Gate is planned as another major mixed-use project.

The development is approximately $700 million on a 41-acre campus with:

• 900,000 square feet of Class A office space

• Three office buildings

• 225-room hotel

• Two high-rise condominium towers

• Approximately 100,000 square feet of restaurants and retail

Projects like The Gate demonstrate the continuing evolution of Frisco from a residential suburb toward a diversified employment and lifestyle center.

Railhead

Railhead is another important component of Frisco’s development pipeline.

The project is centered around the historic rail corridor and Frisco’s older urban core.

Its significance goes beyond simply adding residential units.

Rail-oriented and mixed-use redevelopment can help strengthen the connection between:

• Historic Frisco

• The Rail District

• Frisco Square

• Main Street

• New residential development

• Restaurants and entertainment

This creates an important counterbalance to Frisco’s newer northern and western development.

The Star in Frisco

No Frisco visitor guide would be complete without The Star.

The Star in Frisco is the Dallas Cowboys’ world headquarters and practice facility and has become a major entertainment and hospitality destination.

The campus includes the Ford Center, restaurants, retail, and event spaces.

For real estate professionals, The Star is more than a tourist attraction.

It is one of the developments that helped establish Frisco as a destination city rather than merely a suburb.

Toyota Stadium

Toyota Stadium is home to FC Dallas and hosts numerous sporting and entertainment events.

Major renovations are also planned.

A significant modernization project is expected to continue into 2028. 

Again, the real estate significance is the cumulative effect.

Frisco increasingly offers the types of amenities traditionally associated with larger central cities.